Buyer’s guide

2 Best CRM & Sales Automation Tools for Sales Teams

Revenue teams want enriched pipelines, automated outreach and CRM hygiene that frees reps to sell.

Customer and workflow platforms that automate pipelines, sales processes and enterprise operations. We ranked the top picks suited to sales teams on value, features and ease of adoption. Here’s how they stack up.

1. ★ Top Pick

   1. HubSpot

   ★★★★½4.5
   Inbound Marketing CRMFree CRM; paid hubs from $20/moFree tier

   An all-in-one CRM with marketing, sales and service hubs. Strong workflow automation and reporting in a friendlier package than enterprise CRMs.

   Why it fits sales teams: Free CRM core.

   Try HubSpot →

2. 2. Salesforce

   ★★★★4.3
   Enterprise CRMFrom $25/user/mo; Enterprise tiers higher

   The dominant enterprise CRM with deep automation via Flow, an enormous app marketplace and customisation for complex sales organisations.

   Why it fits sales teams: Most customizable CRM.

   Try Salesforce →

How to choose

For sales teams, the right crm & sales automation tool comes down to budget, technical depth and how much you need to scale. Our top pick, HubSpot, is the safest starting point for most teams.