Buyer’s guide

2 Best Workflow Automation Tools for Marketing Teams

Marketers automate campaigns, content and lead routing to do more with fewer manual hours.

Platforms that connect your apps and automate repetitive processes, from simple triggers to complex backend workflows. We ranked the top picks suited to marketing teams on value, features and ease of adoption. Here’s how they stack up.

1. ★ Top Pick

   1. Make

   ★★★★½4.6
   Visual AutomationFree 1,000 ops/mo; Core from $9/moFree tier

   A visual, scenario-based automation platform (formerly Integromat) with a powerful drag-and-drop builder, routers and 1,800+ app connectors. Strong balance of power and accessibility.

   Why it fits marketing teams: Generous free tier.

   Try Make →

2. 2. Zapier

   ★★★★½4.5
   Simple IntegrationFree 100 tasks/mo; Pro from $19.99/moFree tier

   The most established no-code automation tool with 7,000+ integrations. Optimised for simple, linear automations that non-technical teams can build in minutes.

   Why it fits marketing teams: Largest app ecosystem.

   Try Zapier →

How to choose

For marketing teams, the right workflow automation tool comes down to budget, technical depth and how much you need to scale. Our top pick, Make, is the safest starting point for most teams.