Comparison
Make vs Clay
A side-by-side look at Make (Visual Automation) and Clay (Data Enrichment) — pricing, features, ideal users and our verdict.
| Make | Clay | |
|---|---|---|
| Category | Visual Automation | Data Enrichment |
| Best for | Multi-app visual integrations | Automated B2B lead list building |
| Pricing | Free 1,000 ops/mo; Core from $9/mo | Free trial; paid from $149/mo |
| Free tier | Yes | Yes |
| Rating | 4.6 / 5 | 4.7 / 5 |
| Action | Visit Make → | Visit Clay → |
Make
★★★★½4.6A visual, scenario-based automation platform (formerly Integromat) with a powerful drag-and-drop builder, routers and 1,800+ app connectors. Strong balance of power and accessibility.
Pros
- ✓ Generous free tier
- ✓ Visual router & branching logic
- ✓ Cheaper per-op than Zapier
Cons
- ✕ Operations model can get pricey at scale
- ✕ Debugging complex scenarios is fiddly
Clay
★★★★½4.7A spreadsheet-meets-automation tool that enriches B2B leads from 100+ data sources and uses AI to research and personalize at scale. A favourite of modern GTM teams.
Pros
- ✓ 100+ enrichment sources in one
- ✓ AI research agent built in
- ✓ Waterfall enrichment for high match rates
Cons
- ✕ Credit costs can scale quickly
- ✕ Learning curve for advanced tables
Our verdict
For most teams, Clay edges ahead thanks to its strength in automated b2b lead list building. That said, Make is the better pick if your priority is multi-app visual integrations — choose based on the job you need done, not the brand.
Frequently asked questions
Is Make cheaper than Clay?
On entry pricing, Make is generally the cheaper option (Free 1,000 ops/mo; Core from $9/mo) versus Clay (Free trial; paid from $149/mo). Final cost depends on your usage volume, so check how each tool meters operations or seats.
Do I need coding skills for Make or Clay?
Neither Make nor Clay requires coding for everyday use — both are built for no-code or low-code workflows.
Does Make or Clay have a free plan?
Yes — both Make and Clay offer a free tier, so you can trial each before committing.