Comparison
Make vs HubSpot
A side-by-side look at Make (Visual Automation) and HubSpot (Inbound Marketing CRM) — pricing, features, ideal users and our verdict.
| Make | HubSpot | |
|---|---|---|
| Category | Visual Automation | Inbound Marketing CRM |
| Best for | Multi-app visual integrations | Inbound sales and marketing automation |
| Pricing | Free 1,000 ops/mo; Core from $9/mo | Free CRM; paid hubs from $20/mo |
| Free tier | Yes | Yes |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Action | Visit Make → | Visit HubSpot → |
Make
★★★★½4.6A visual, scenario-based automation platform (formerly Integromat) with a powerful drag-and-drop builder, routers and 1,800+ app connectors. Strong balance of power and accessibility.
Pros
- ✓ Generous free tier
- ✓ Visual router & branching logic
- ✓ Cheaper per-op than Zapier
Cons
- ✕ Operations model can get pricey at scale
- ✕ Debugging complex scenarios is fiddly
HubSpot
★★★★½4.5An all-in-one CRM with marketing, sales and service hubs. Strong workflow automation and reporting in a friendlier package than enterprise CRMs.
Pros
- ✓ Free CRM core
- ✓ Unified marketing + sales + service
- ✓ Excellent onboarding
Cons
- ✕ Costs climb fast with contacts
- ✕ Add-ons add up
Our verdict
For most teams, Make edges ahead thanks to its strength in multi-app visual integrations. That said, HubSpot is the better pick if your priority is inbound sales and marketing automation — choose based on the job you need done, not the brand.
Frequently asked questions
Is Make cheaper than HubSpot?
On entry pricing, Make is generally the cheaper option (Free 1,000 ops/mo; Core from $9/mo) versus HubSpot (Free CRM; paid hubs from $20/mo). Final cost depends on your usage volume, so check how each tool meters operations or seats.
Do I need coding skills for Make or HubSpot?
Neither Make nor HubSpot requires coding for everyday use — both are built for no-code or low-code workflows.
Does Make or HubSpot have a free plan?
Yes — both Make and HubSpot offer a free tier, so you can trial each before committing.