Comparison
Make vs Lemlist
A side-by-side look at Make (Visual Automation) and Lemlist (Email Outreach) — pricing, features, ideal users and our verdict.
| Make | Lemlist | |
|---|---|---|
| Category | Visual Automation | Email Outreach |
| Best for | Multi-app visual integrations | Personalized cold email campaigns |
| Pricing | Free 1,000 ops/mo; Core from $9/mo | From $39/user/mo |
| Free tier | Yes | No |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Action | Visit Make → | Visit Lemlist → |
Make
★★★★½4.6A visual, scenario-based automation platform (formerly Integromat) with a powerful drag-and-drop builder, routers and 1,800+ app connectors. Strong balance of power and accessibility.
Pros
- ✓ Generous free tier
- ✓ Visual router & branching logic
- ✓ Cheaper per-op than Zapier
Cons
- ✕ Operations model can get pricey at scale
- ✕ Debugging complex scenarios is fiddly
Lemlist
★★★★½4.5A cold outreach platform with personalization, multichannel sequences and a built-in lead database. Known for image/video personalization and deliverability tooling.
Pros
- ✓ Strong personalization
- ✓ Built-in lead database
- ✓ Multichannel (email + LinkedIn)
Cons
- ✕ No free plan
- ✕ UI can feel busy
Our verdict
For most teams, Make edges ahead thanks to its strength in multi-app visual integrations. That said, Lemlist is the better pick if your priority is personalized cold email campaigns — choose based on the job you need done, not the brand.
Frequently asked questions
Is Make cheaper than Lemlist?
On entry pricing, Make is generally the cheaper option (Free 1,000 ops/mo; Core from $9/mo) versus Lemlist (From $39/user/mo). Final cost depends on your usage volume, so check how each tool meters operations or seats.
Do I need coding skills for Make or Lemlist?
Neither Make nor Lemlist requires coding for everyday use — both are built for no-code or low-code workflows.
Does Make or Lemlist have a free plan?
Make offers a free tier; Lemlist does not, though it may offer a trial. So you can start with Make at no cost.