Comparison
Make vs Salesforce
A side-by-side look at Make (Visual Automation) and Salesforce (Enterprise CRM) — pricing, features, ideal users and our verdict.
| Make | Salesforce | |
|---|---|---|
| Category | Visual Automation | Enterprise CRM |
| Best for | Multi-app visual integrations | Enterprise sales tracking and pipelines |
| Pricing | Free 1,000 ops/mo; Core from $9/mo | From $25/user/mo; Enterprise tiers higher |
| Free tier | Yes | No |
| Rating | 4.6 / 5 | 4.3 / 5 |
| Action | Visit Make → | Visit Salesforce → |
Make
★★★★½4.6A visual, scenario-based automation platform (formerly Integromat) with a powerful drag-and-drop builder, routers and 1,800+ app connectors. Strong balance of power and accessibility.
Pros
- ✓ Generous free tier
- ✓ Visual router & branching logic
- ✓ Cheaper per-op than Zapier
Cons
- ✕ Operations model can get pricey at scale
- ✕ Debugging complex scenarios is fiddly
Salesforce
★★★★4.3The dominant enterprise CRM with deep automation via Flow, an enormous app marketplace and customisation for complex sales organisations.
Pros
- ✓ Most customizable CRM
- ✓ Huge AppExchange ecosystem
- ✓ Powerful Flow automation
Cons
- ✕ Complex and costly to administer
- ✕ Overkill for small teams
Our verdict
For most teams, Make edges ahead thanks to its strength in multi-app visual integrations. That said, Salesforce is the better pick if your priority is enterprise sales tracking and pipelines — choose based on the job you need done, not the brand.
Frequently asked questions
Is Make cheaper than Salesforce?
On entry pricing, Make is generally the cheaper option (Free 1,000 ops/mo; Core from $9/mo) versus Salesforce (From $25/user/mo; Enterprise tiers higher). Final cost depends on your usage volume, so check how each tool meters operations or seats.
Do I need coding skills for Make or Salesforce?
Neither Make nor Salesforce requires coding for everyday use — both are built for no-code or low-code workflows.
Does Make or Salesforce have a free plan?
Make offers a free tier; Salesforce does not, though it may offer a trial. So you can start with Make at no cost.