Comparison
n8n vs Clay
A side-by-side look at n8n (Technical Automation) and Clay (Data Enrichment) — pricing, features, ideal users and our verdict.
| n8n | Clay | |
|---|---|---|
| Category | Technical Automation | Data Enrichment |
| Best for | Advanced backend workflow engineering | Automated B2B lead list building |
| Pricing | Free self-hosted; Cloud from $24/mo | Free trial; paid from $149/mo |
| Free tier | Yes | Yes |
| Rating | 4.7 / 5 | 4.7 / 5 |
| Action | Visit n8n → | Visit Clay → |
n8n
★★★★½4.7Open-source, source-available workflow automation that runs self-hosted or in the cloud. Built for developers who want full control, custom code nodes and no per-task pricing.
Pros
- ✓ Self-hostable at zero license cost
- ✓ JavaScript/Python code nodes
- ✓ No per-operation pricing when self-hosted
Cons
- ✕ Steeper learning curve
- ✕ Self-hosting needs technical upkeep
Clay
★★★★½4.7A spreadsheet-meets-automation tool that enriches B2B leads from 100+ data sources and uses AI to research and personalize at scale. A favourite of modern GTM teams.
Pros
- ✓ 100+ enrichment sources in one
- ✓ AI research agent built in
- ✓ Waterfall enrichment for high match rates
Cons
- ✕ Credit costs can scale quickly
- ✕ Learning curve for advanced tables
Our verdict
For most teams, n8n edges ahead thanks to its strength in advanced backend workflow engineering. That said, Clay is the better pick if your priority is automated b2b lead list building — choose based on the job you need done, not the brand.
Frequently asked questions
Is n8n cheaper than Clay?
On entry pricing, n8n is generally the cheaper option (Free self-hosted; Cloud from $24/mo) versus Clay (Free trial; paid from $149/mo). Final cost depends on your usage volume, so check how each tool meters operations or seats.
Do I need coding skills for n8n or Clay?
n8n is more technical and rewards some coding/developer skill, while Clay is designed to be used with little or no code.
Does n8n or Clay have a free plan?
Yes — both n8n and Clay offer a free tier, so you can trial each before committing.